Management And Marketing Models Of Aravind Eye Hospital

Aravind Eye Hospital in Madurai, India, was founded in 1976 with a goal to offer quality eye care at a reasonable cost. Now as of 1992 there are three locations with a total of 1,224 beds and around 200,000 patients addressed per year. While these numbers are impressive relative to the starting point of the organization, if they continue unchanged it would take approximately 100 years for Aravind to clear the backlog of 20 million blind eyes currently in India, longer with approximately another 2 million blind eyes being added to that number each year. The sheer quantity is clearly is a problem for Aravind to address its mission of eradicating needless blindness in India, and that is not even accounting for any of the outstanding issues existing in the current operational, management and marketing models of the organization. Aravind Eye Hospital has certainly made many achievements since its formation, but further investigation on improvements and innovations must be made in order fo r the organization to stay relevant to its mission moving into the future. Aravind has many critical components that contribute to the success it has had so far in addressing the organization’s mission statement and creating social value. One of the key features is Dr. Venkataswamy (Dr. V.), who is the ophthalmic surgeon that founded and built up Aravind with the mission of eradicating needless blindness in India. Dr. V. is the dynamic driver of the organization, who keeps the staff andShow MoreRelatedAravind Eye Care System Case Analysis8210 Words   |  33 PagesAravind Eye Care System Case Analysis [pic] A VISIONARY’S MISSION To ELIMINATE NEEDLESS BLINDNESS Group 19 Group Members Ahmed Shariq Mamsa PGP-08-095 Barath.K PGP-08-105 Harini.R PGP-08-119 Harshitha.S.Kumar PGP-08-122 Neeraj Jain PGP-08-143 Santhosh Rathnam Palani PGP-08-165 Contents 1. Brief Introduction 3 2. Mission and Vision 5 3. MODEL STRATEGY 7 3.1 AECS Model 7 3.2 AECS Strategy and Positioning 8 4. CATARACTRead MoreThe Problem Of Unnecessary Blindness1938 Words   |  8 PagesThere are specifically some important macro-scale problems that should be addressed initially in order to help Aravind move towards fulfilling the organizational goals. Specifically these issues are looking at how the organization’s operations will be expanded in the future including how the organization needs to plan to grow so it can reach a broader number of the blind population, and also if the organization is truly eradicating needless blindness in India as well as providing the highest qualityRead MoreThe Aravind Eye Hospital, Madurai, India: in Service for Sight1284 Words   |  6 PagesThe Aravind Eye Hospital, Madurai, India: In Service for Sight 1) Identify the key factors that led to Aravind’s success. What was Dr. V’s role in all this? What was the support staff’s role in all this? Key success factors: The key success factor was to align a great social benefit with a sustainable business model. The conservative financial management with no debt allows sustainable growth. The vision and mission of the organization is well articulated and the collaborators are wellRead MoreIndia vs Bharat4777 Words   |  20 Pagesto arrange two square meals for themselves and their families. There is an acute shortage of safe drinking water. The Primary Health centres are at such long distances that you cannot expect a serious patient to be alive by the time he reaches the hospital. The villagers prefer not to send their children to schools, because the teachers are mostly absent or even if they are present do not be surprised if you catch them drunk or sleeping on a charpoy. Most of the villagers have very small land holdings